Let’s get started…
New York, Tribeca, Sundance, Austin, Sheffield and more…
what do these film festivals have in common? They have all recently introduced
a new festival category in which transmedia producers and their projects can
compete within the realm of multi-platform storytelling. Transmedia productions
are now working towards eliminating the concept of linear storytelling, arming
filmmakers, artists, musicians and, most importantly, authors, with the tools
to diversify the ways in which an audience can become immersed in a story, myth
or ideology.
However, with misconceptions about these tools infiltrating
the filmmaking circuit, the embrace of transmedia storytelling has in fact been
a surprisingly slow and laborious process, especially in considering that the
first recorded transmedia campaigns date back to the mid-80s with the
introduction of Alternate Reality Games. Said misconceptions often originate from the
uneducated view of transmedia as purely a marketing tool as opposed to the
multifaceted component of storytelling that it actually provides, helping to
further enrich user and audience experiences.
