Indie darling, director Charlie Kaufman recently
broke all fundraising campaign records via crowdfunding platform Kickstarter,
doubling the target amount for the animated adaptation of his play ‘Anomalisa.’
The result was a
whopping $400k that saw Kaufman laughing - past all the Hollywood studio
big guns – and straight to the bank. At the heart of the debate that ensued on
social media platforms Twitter and Facebook was whether Kaufman’s success was a
positive influence on the omnipresent lack of faith in crowdfunding.
Working for the argument was that a name
like Kaufman’s can only help solidify conviction in the capabilities of
crowdfunding. Opposing views expressed concern regarding the potential lack of
willingness to contribute to campaigns without a recognised name attached and
if directors with leverage like Kaufman’s even needed to explore crowdfunding
as an option. With valid points being made on both sides, the smartest option
would be to equip you with the top industry tips on how to launch – and
hopefully, complete – a successful crowdfunding campaign:
